Reportedly, this Tibetan berry is the most nutritious fruit in the world. It contains many nutrients in high concentrations: amino acids, antioxidants, beta carotene (vitamin A) and essential fatty acids. Also beta-sitosterol, which helps lower cholesterol and contributes to sexual health. Goji berry reduces stress and promotes happiness hence the nickname Happy Berry or Smiley Berry. Daily use promotes appetite, increases vitality and optimism and significantly strengthens the immune system. It contains cyperone and anthocyanin which has a beneficial effect on the heart. Get slim and fit with Goji berries as it concerns amino acids L-arginine and L-glutamine for building muscle and reducing fat. The polysaccharides in Goji berry improve the uptake of sugars in the liver and muscles. This increases vitality. Besides vitamin B complex (needed to convert food to energy), Goji berry contains Vitamin E (rarely found in fruits). A small amount per day helps (a) reduce weight (b) increase vitality and combat mood swings (c) purifies the blood and strengthens the heart (d) helps sound sleep (f) good memory.